Company News, Regulations

Mislabeled Tubes Prompt Hello Wild Strawberry Toothpaste Recall

Labels do not disclose the presence of fluoride and lack FDA-required directions for use or warnings.

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By: Christine Esposito

Editor-in-Chief

A label mix up is behind a recently announced recall of Hello Wild Strawberry Fluoride Toothpaste. According to Colgate-Palmolive, which owns Hello, some Hello Wild Strawberry Fluoride Toothpaste, packaged in cartons labeled as Hello Wild Strawberry Fluoride Toothpaste, were incorrectly filled in tubes labeled as Hello Fresh Watermelon Fluoride-free toothpaste. The mislabeled tubes do not disclose the presence of fluoride in the product and do not contain the FDA-required directions for use o...

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